SketchUp Pro Case Study: Alexander James International

We recently came across some marvelous work from Alexander James International (AJI), an interior design firm in the UK that specializes in the Hotel & Leisure market. Michael Reekie, Senior Interior Designer for AJI, was good enough to provide some insight into how they use SketchUp Pro.

I started using SketchUp Pro about five years ago. At that time we considered it a tool to help produce quick 3D line drawings of small areas. Gradually, its value has become more apparent and with the recent addition of Shaderlight, it is now considered to be an invaluable tool by the whole design team.

At the earliest stages of the design concept, I import a CAD plan of the project into SketchUp from which I build a model. It gives us a three dimensional awareness and makes space planning both easier and more accurate.

The SketchUp model offers better awareness of space which aids in the design and in space planning.

I continue to use SketchUp Pro throughout the design process, periodically using a fast, low resolution Shaderlight render to check the progress of lighting levels, features, furniture, and finishes.

SketchUp model with entourage and Shaderlight lighting elements, when rendered, will help validate the design, look and feel.

When I am sure that no other changes are necessary I produce a high resolution rendering which is imported into Photoshop. I can then make any small changes to colours or light levels and add people or anything else that I feel would enhance the final visual.

Final Render: SketchUp Pro + Shaderlight + Photoshop

Before using SketchUp I produced hand-rendered visuals. The uncomplicated nature of the program has made the transition easy and very effective. SketchUp has become an invaluable tool for the whole design team.

A big thanks to Michael Reekie (michael@aji.co.uk) and the whole AJI team for providing this snapshot into their SketchUp workflow. Great work!

Posted by Chris Dizon, SketchUp Sales